When it comes to marketing today, the Internet is by far the most sought after platform, as companies and businesses acknowledged the fact that consumers are no longer using traditional outlets to search for products or services, but are solely relying on the Internet. And even within this field, there had been many discoveries and marketing strategy approaches, from bulk email marketing to social media and banner promotion, all in the attempt of catching the eye of the consumer and attracting him. Email marketing has been among the very first types of Internet marketing and has allowed companies to advertise their products and services quickly and in a targeted manner buy email database . However, as social media platforms appeared and became amazingly popular among consumers, many turned their attention in that direction and didn't want to buy email lists anymore and promote their business that way. Nevertheless, social platform advertising, as enticing as it may have seemed at the beginning, failed to convert into sales, which determined many companies to come back to email marketing and resort to steady support, such as companies that offer email data and software. There are many benefits to bulk email marketing and it has been proven to be a very powerful tool that still works, regardless of the many changes that have occurred in the online world, consumer behavior and market trends. One of the greatest advantages of this type of marketing is that the email hits the customers' inbox instantly, which means fast promotion and quick generation of sales. Furthermore, if you buy email lists in bulk, you are able to advertise your products and services to thousands of potential customers, not to mention that it is a very inexpensive manner to build and maintain a large contact database for your company. Last year, 90% of all major companies online made use of email promotion for branding and the results were more than satisfactory. By using email lists, companies were able to target consumers by state or city and even promote their business internationally, which significantly helped with performance improvement. It is very important for companies that choose to buy email lists and take advantage of the great opportunities that bulk email marketing offers to find a reliable and professional email data and software provider, in order to benefit from fresh and updated lists with outstanding deliverable data. It is also essential for the lists to include not only the email address, name, city and state of the targeted consumer, but also IP address, website source, verification date and time, in order for companies to make sure they are using new, fresh data, compiled from live feed. There are several such providers on the web and companies should do a thorough research before choosing to collaborate with one or another, as email marketing seems to be here to stay and this collaboration might turn into a long term partnership, which is why it's so important to find a good provider.